So AT&T has locked the phone down so you can't install any apps from your sd card or over the air. You can only install apps from the market place.
But there is a way around this. You have to install through ADB method, which is outline below, courtesy of forum.xda-developers.com.
1. DOWNLOAD USB DRIVERS
Motorola ADB Driver 32bit
Motorola ADB Driver 64bit
2. INSTALL THE SDK
-Download latest SDK http://developer.android.com/sdk/index.html
-Extract Archive to C:\SDK\ (or C:\Android, or whatever you want)
3. Enable debugging on your phone
-Goto Settings > Applications > Development > and Check the USB debugging option
Now connect your phone to your computer.
4. Open the command prompt and navigate to adb (located in the tools folder of the directory of the SDK, EX: I moved my directory to C:\Android)
Use the following command from the windows command utility by going to start, run, cmd:
adb install appliction.apk (launch this command from the directory that ADB.exe is installed in which was explained above) *replace application to the above application.apk to the actual name of the program you are trying to install*
(You need to have your apk file in the same directory as the adb executable for this to work properly)
If for some reason you can't figure it out, install the drivers then try this installation guide: ADB For Dummies Guide



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